Internet marketing involves promoting products or services through online channels such as search engines, social media, email, and websites. It is important because it allows businesses to reach a wider audience, engage customers in real-time, and measure campaign effectiveness more accurately compared to traditional marketing methods.

SEO, or Search Engine Optimization, enhances your website by optimizing content, keywords, and technical aspects to rank higher in search engine results. Improved visibility means more organic traffic, which can lead to increased leads and sales without ongoing advertising costs.

Paid ads involve spending on platforms like Google Ads or social media to display your content to targeted audiences quickly. Organic marketing focuses on building a presence naturally through SEO, content creation, and social media engagement, often taking longer but providing sustainable results.

Success is typically measured using metrics like website traffic, conversion rates, click-through rates, and return on investment (ROI). Tools like Google Analytics and social media insights help track these metrics, enabling you to adjust strategies for better performance.

Content marketing provides valuable, relevant information to attract and engage your target audience, building trust and brand authority. High-quality content also supports SEO efforts and can drive long-term customer relationships through blogs, videos, and social media posts.

Yes, email marketing remains one of the most cost-effective ways to reach customers directly, nurture leads, and drive conversions. When personalized and targeted, emails can deliver high engagement and keep your audience informed about promotions and updates.

Small businesses can compete by focusing on niche markets, creating unique and authentic content, and leveraging social media platforms for targeted engagement. Additionally, investing in local SEO and building strong customer relationships online can help level the playing field.